Ratings and reviews like king kong marketing reviews are the greatest sources of discovery and conversion. A trusted recommendation from a customer in the form of reviews and star ratings carries more weight than traditional advertisements.
However, reviews in the competitive landscape of IOS and Android are completely different. The mobile app ratings and reviews will depend on which app store they are competing in. From 2018 to 2019, the volume of star ratings in IOS apps grew by 158% while Android star ratings only increased by 44%.
Having an in-app rating prompt has made a big difference is encouraging ratings. In 2018, publishers have reset their apps all-time ratings and reviews which suddenly directed the average numbers down. More apps were published in the market in 2018 which dragged the averages down and then moved up in 2019.
In 2018, Apple removed apps from the App Store at an astonishing rate and then Apple started rebuilding in 2019 which potentially contributed to the increase in star ratings. Generally, there has always been more reviews on the Android Store because of the demographic differences of their customer base. Most of the users are younger and feel more involved and critical. Younger people have grown in the digital age and are used to writing all types of feedback.
For a digital agency, king kong marketing reviews are not just vanity metrics because they have serious effects on brand recognition and conversions. The opportunity of gaining more positive reviews is not ignored but encouraged by providing customers with quality service.