According to a recent study from strategic multichannel consultancy Practicology and UX testing provider WhatUsersDo, brands are making serious mistakes on mobile strategies causing them to lose money on the investment. The study found out that there were basic mistakes in download capabilities, optimization and poor design that would result into frustration and bad experience that retailers could not afford.
Most of the promotional content on mobile was not optimized for smaller screen sizes and certain web pages were not actually optimized for mobile. Download problems are often encountered with the homepage menu stuck permanently for some users. Some sites were rather slow to load on mobile and this did little to inspire confidence on a brand. It often leads to users assuming that there is something seriously wrong with the site.
Other challenges that the study found out on some sites included problems with completing forms at checkout and failure to scroll past he maps on the store locator results page. However, there were reports of some new features on mobile product results page. Features that are very useful to consumers include ease of finding contact and returns information.
The report also revealed that meeting customer’s expectations on mobile are becoming more important than ever because people have become rather reliant on mobile. In the past, web users would often blame their devices for their poor experience but as smartphones have become highly sophisticated users have realized that the mistakes are something that retailers have to be resolve. Most retailers still have to go a long way in order to maximize their revenue.
Mobile plays an important role in a business’s marketing strategy and it means delivering an outstanding customer experience. It is strongly advised to Perth electricians to start considering personification at the center of the marketing strategy. Personification means understanding the journey of your customer before he makes a decision. In most cases, there is an emotional reason why the decision has been made and it needs a lot of data to extract that information. To arrive at the right marketing strategy, it is important to gather and analyze data about potential customers.