With so many people turning to the internet for information on the things that they need and want, it’s no surprise that online reviews hold so much power. Customers turn to reviews, like King Kong marketing reviews, to get a good idea of something they’re interested in, whether it be a product, a service, or even entire brands.
On the flip side, negative reviews are the preferred method by which customers express their distaste, to the point that ‘review bombing’, the phenomenon wherein a large number of people leave negative reviews about something, is a fairly common occurrence.
Popular video sharing network, TikTok, recently got hit with a massive review bombing, with its user score dropping from 4.5 stars to 1.2 stars in the middle of May 2020 (16th-21st) after a popular influencer posted a controversial video on the site.
In response to the review bombing, Google deleted millions of negative reviews about the app, with the tech giant justifying the move by declaring the negative reviews as having come from fake accounts made with the intention of besmirching TikTok’s high rating on the Google Store.
The controversial video in question was from Faizal Siddiqui, uploaded earlier in May, which depicted a fake acid attack on screen. TikTok, for its part, removed the video quickly, declaring it a violation of their guidelines, while also suspending Siddiqui’s account on the platform.
The video sharing platform also issued a statement on the matter, saying that they don’t allow for content that jeopardizes the safety of people, or promotes or glorifies violence against others.
Siddiqui issued an official apology for having uploaded the video, saying that he had a certain amount of responsibility to consider as an influencer.
In spite of Google’s move against the review bombing, TikTok’s original 4.5-star rating has yet to return.
With online reviews like King Kong marketing reviews being so important and the impact that review bombing has, companies have been looking for ways to deal with such issues. Rotten Tomatoes, for example, opted to add a feature that designated which reviewers actually saw the movie that they had written a review about.