Ease of access to online retailers has drastically reduced the amount of brick-and-mortar purchases. However, as online shopping grows, so does the number of competitors. According to surveys, customer reviews can even out the playing field between small retailers and big corporations. Reviews are the most reliable source of information that can influence a purchase decision.
How to generate more reviews from customers
- The most obvious way to get reviews is to ask the customer to submit one. Customers who have had a positive experience are more likely to leave a favourable review. Do not allow too much time to pass before asking for a review; send a post-purchase email after the customer has experienced the product or service.
- Customers will be encouraged to leave their feedback if there is an incentive like free shipping or discounts. Meanwhile, be careful with the incentives offered to motivate the customer.
- Since most emails are opened through mobile devices, it is a smart move to optimize the website for mobile. Make it easy for customers to write reviews through their mobile devices.
- Make it easy for customers who have made multiple purchases to review every single item. When emailing the customer, it makes sense to include all the recent purchases that can be reviewed.
A digital marketing agency encourages its clients to leave king kong marketing reviews by providing them with the best experience possible. When a client is happy with the results of the marketing strategy, he does not even need to be nudged to leave a positive review; he will do so willingly.