Tips For Expanding Your E-Commerce Business To Cross-Border Markets

The US and Canada share a very strong economic relationship and have many agreements that help make trade easier. A good 90% of the Canadian population lives within a hundred miles of the US, which makes for strong import and export relations between the two North American countries. But this figure isn’t just talking about… Continue reading Tips For Expanding Your E-Commerce Business To Cross-Border Markets

What You Can Do With Your Online Marketing Agency Review Feedback

Being able to set up a system for receiving customer feedback is highly important for any online business. Gathering these reviews is one thing, but utilising them to benefit your business even more is just as important. Here are four ways you can maximise the potential of customer reviews. Submit reviews to Google. If your… Continue reading What You Can Do With Your Online Marketing Agency Review Feedback

Google Publishes SEO Guide To Help With HTTP, Networking And DNS-Related Matters

Search engine optimization is pretty much everywhere in digital marketing, so a lot of digital marketers and brands pay attention to it. Google accounts for such a huge chunk of the search engine and digital market that it’s no surprise that what they say and do with regards to SEO has a lot of sway… Continue reading Google Publishes SEO Guide To Help With HTTP, Networking And DNS-Related Matters

Generating Customer Reviews The Easy Way

Ease of access to online retailers has drastically reduced the amount of brick-and-mortar purchases. However, as online shopping grows, so does the number of competitors. According to surveys, customer reviews can even out the playing field between small retailers and big corporations. Reviews are the most reliable source of information that can influence a purchase… Continue reading Generating Customer Reviews The Easy Way

How Search Engine Algorithms Consider Customer Reviews

Your website and blogs may contain a lot of valuable content but it cannot compete with the reviews left by your customers. Praise from customers carries more weight than advertisements and could influence consumers to make a confident purchasing decision.    Customers who write reviews typically use a certain type of language and phrases. As… Continue reading How Search Engine Algorithms Consider Customer Reviews

Tourism New Zealand Launches Campaign To Attract Aussie Travellers

Seeing a tourism campaign is rare now, due to the fact that the tourism industry was one of the sectors that were hit the worst by the coronavirus pandemic. With more and more people getting vaccinated and restrictions being loosened, however, travel is starting to slowly come back. With Australia and New Zealand now allowing… Continue reading Tourism New Zealand Launches Campaign To Attract Aussie Travellers

The Lucrative US-Canada Cross-Border Trade

The US and Canada enjoy one of the world’s most lucrative trade relationships. Goods worth billions of dollars are moved by cross-border trucks every day. Trading between the two countries has been largely consistent through the years making them dependent on each other’s resources.  The United States relies heavily on Canada’s vast resources that include… Continue reading The Lucrative US-Canada Cross-Border Trade

Sometimes, You Don’t Actually Need That Lawyer…

It’s important to treat happenings in life with the seriousness that they’re due. If it’s a serious legal matter, or life-changing development, then, by all means, consult a professional. However, if it’s something a bit less serious, then calling in legal experts might be overkill. Let’s clear things up a bit… Call a lawyer when…… Continue reading Sometimes, You Don’t Actually Need That Lawyer…

Tourism Australia Launching $12mn Content Creation Campaign For Tourism

Tourism Australia recently announced their latest initiative, a $12mn visual marketing packaged aimed at supporting the tourism businesses across the country, with the goal of helping them with marketing. The project dubbed the National Experience Content Initiative will provide visual imagery for at around 1,800 tourism locations and experiences spread out across the AU.  Tourism Australia issued… Continue reading Tourism Australia Launching $12mn Content Creation Campaign For Tourism

How To Make It Easy For Customers To Leave Their Feedback

People are talking about your brand and competitors constantly. They can be raving about your products or services or complaining about something that causes them dissatisfaction. You certainly want to stay on top of their conversations because their opinions certainly matter not just for public relations and marketing but for product development and sales. It… Continue reading How To Make It Easy For Customers To Leave Their Feedback

Is Large SEO Firm Better Than Their Smaller Counterpart?

Many companies are investing in SEO to drive traffic to their websites. However, there are thousands of digital marketing agencies that finding the best can be daunting. To make the choice easier, you have to understand the basics of SEO and what you would like to accomplish with the marketing strategy.  Large SEO firms have… Continue reading Is Large SEO Firm Better Than Their Smaller Counterpart?