How The Motorcycle Industry Uses The Internet To Gain Leads

The Moto Guzzi brand has always been known for combining the best of cutting edge technology with style and elegance. Motorcycle enthusiasts who desire one of their motorbikes like the California touring or California Custom can proceed to the Moto Guzzi for sale in the UK that offers a wide range of motorcycles in different makes and models.

Although the average PSI-ILE scores of the motorcycle industry remained the same in 2016 and 2017, there were substantial changes in behaviour behind the scenes. All through the industry, it is very likely for motorcycle dealers in 2017 to respond in the same way to customer inquiries made through their website.

There are potential customers who will ask about a certain brand in their inventory and provide a contact name, email address and local phone number. According to 2017 Pied Piper PSI Internet Lead Effectiveness (ILE) Motorcycle Industry Study, on the average, personal responses (disregarding the automated responses) occurred 46% of the time, up from 41% in 2016. In 2016, salespersons were more likely to answer the question but in 2017, there was an attempt to contact the customer through the local phone number provided.

The motorcycle industry has always been reliant on auto responder’s messages from the customer relationship management (CRM) software. However, from 2016 to 2017, it was noticed that the quality of auto responders have deteriorated. The generic automated auto responses were unchanged under the CRM system’s template. The response was always “Thank you for contacting the dealership, a salesperson will be back in touch soon.”

Even email messages to potential customers did not provide the important feedback that dealers required. In 2017, more than one-third of the email messages sent were flagged by consumers as “spam” and placed into the junk mail folder. Dealers must make the effort to improve their email content so that it will not end up as junk mail.

A huge selection of new and quality used Moto Guzzi for sale in the UK is available at very competitive prices. Feel free to call customer service to be informed of any future events, special offers, news and reviews including discounts and free stuff for every purchase.

December 15th, 2017 by