Google Adding New Fees To Online Ads

Online advertising, with its many videos and king kong advertising reviews, is big business. So when a major player makes an announcement, people take notice.

Naturally, a lot of people took notice when Google announced that they’ll be increasing the cost of advertising on their platform to cover the costs of new digital services taxes that have been implemented across Europe.

Google announced that starting November 1, advertising prices will go up by 2% in the UK, and 5% in Austria and Turkey, to compensate for the new levies put in place in those countries.

Google issued a statement on the matter, saying that they added Regulatory Operating Costs due to the costs and processing needed to comply with regulations in Turkey. Meanwhile, in Austria and the UK, the new digital services tax (DST) free is being implemented in response to the digital services taxes in these countries.

The tech giant stated that digital service taxes make digital advertising more expensive, something that would be bad for people invested in king kong advertising reviews and the like. They note that these kinds of increases typically end up on the customer, and they will continue paying their dues while encouraging national governments to focus on international tax reform.

The UK introduced the Digital Services Tax back in July 2019, intending to ensure social media platforms and search engines pay their due.

The tax came into effect on April 1, 2020, and charges any company that makes more than £25mn revenue in the UK, along with £500mn worldwide sales, 2%. The UK government hopes to bring in £500mn annually.

 

October 24th, 2020 by