Category: Digital Marketing

January 9th, 2021 by DonnaRLuce

An Illustration is usually created for corporate and non-profit clients in the advertisement and marketing sector. It can also be commissioned for books and magazines, schools and colleges, real estate, architecture, event design, wall art and gaming markets. Illustrations goes beyond the usual cartoon and visual representations about current trends and popular culture.

Meanwhile, 10 state attorneys general have accused Google of illegally abusing the monopoly over technology that delivers digital ads. According to state prosecutors, Google is overcharging publishers for the ads that it shows online. Competitors who have tried to challenge Google’s dominance have been edged out.

It has been said that Google has made an agreement with Facebook to limit the social media’s efforts in competing with Google for advertisement dollars. However, Google said that this claim is baseless and that digital advertising is a free market.

Last October, the Justice Department and 11 states have said that Google has illegally monopolized online search engines and the ads that appear on a user’s search results. Recently, the Federal Trade Commission and more than 40 states have accused Facebook of illegally acquiring younger rivals that are likely to become its competitors. Apple and Amazon are also being investigated by the FTC.

Google has its own unique system of selling ads online. In 2007, Google acquired DoubleClick that is offering advertising technology, a move that has been highly criticized. Google now dominates every step of the ad process. The lawsuit also argues that Google has used its dominance in online advertising to hurt publishers, competitors and customers in the process.

Meanwhile, Google said that it has a vast array of rivals in advertising technology. Its services work with those that are offered by its competitors. In recent years, AT&T and Amazon have tried to compete with Google for online ad sales.

You can commission a custom unique Illustration for your next project. There are different illustrations available from aerial map illustrations, campus map illustrations, bird’s eye view map illustrations, cityscape illustrations, tourist map illustrations and many more. The artist uses traditional artistic tools like watercolour, oil, pencil and modern computer digital tools to create beautiful artworks.

Posted in Digital Marketing, Online Ads, Technology

December 10th, 2020 by DonnaRLuce

The early fears that the US internet infrastructure might not be able to accommodate the overwhelming surge in usage with Americans working from home or studying from home seemed unfounded. However, the new pandemic-induced dependence on robust internet connectivity brought to light the question of why the internet service is not a public utility.

Internet service must have the same support, disbursement, and regulations similar to public utilities like water, electricity, and telephone service. The latest report from Pew Research revealed that an estimated 15 to 16 million elementary school students from low-income and rural households do not have adequate internet access to support online learning.

The negative consequences of unequal internet access are not limited to education. Losses in opportunity and quality of life can be pretty significant for households that do not have high-speed internet access. Health care cannot be accessed remotely and they do not enjoy the convenience of ordering food and supplies online.

The majority of Americans that do not have internet access are in rural areas. However, high-speed internet access affects all types of communities and locations including urban communities. To fix the monopolistic nature of the internet marketplace, it is essential for the government to oversee and regulate the wholesale level.

Meanwhile, businesses have the option of digital marketing strategies to reach consumers who are staying at home and purchasing products from online sources. There is a kingkong.com.au review on YouTube on how a business can consistently gain leads and continue growing through the right online marketing techniques.

Posted in Digital Marketing, Internet, Service, Tips

December 6th, 2020 by DonnaRLuce

GroupM recently released the latest iteration of their annual end-of-year forecast report, taking a good look at things like King Kong digital agency review and other advertising endeavours to see how the UK’s advertising industry is faring.

The UK advertising industry saw a drop, with 2020 dropping -4.4% from 2019, which grew 8.6% from 2018. This drop is the largest variance recorded and the largest drop in the industry within the decade. They noted, however, that a properly-handled Brexit and a good rollout of a vaccine would counteract this drop, resulting in a forecasted 12.4% growth.

The group’s data also shows that way the ad industry has grown isn’t evenly distributed, with London’s R2 sitting at 0.57, way higher than the national average of 0.50.  The weakest region was Northeastern UK, covering the cities of Durham, Newcastle, and Sunderland.

As for specific categories, total pure-play internet accounted for the majority of ad money with a 68.5% share. Total TV is a distant second with an 18.2% share, followed by national news brands at 5.2%, outdoor at 3.2%, and radio and consumer magazines, both at 2.2%. Cinema lamented at last place, accounting for a measly 0.5% share.

As for digital advertising, with its many a King Kong digital agency review and the like, GroupM noted that, while it’s cleared that small businesses have been embracing digital ads, the extent to which they have done so is not entirely clear. However, Q3 2020 financial results from Google and Facebook, both of whom favour small business advertisers, noted that small business advertising was making a comeback.

 

Posted in Digital Marketing, Reviews, Tips

December 5th, 2020 by DonnaRLuce

Google recently implemented changes that make even old King Kong SEO reviews and the like relevant, as the search engine can now use past search data to recommend searches. The search engine implemented improvements focused on linguistic ability.

Google can now offer easier-to-understand experiences for people that want to look for things that are in their search area, like a movie to watch with their family. Mountain View, a California-based company, is looking to take advantage of this to get a stable position against the competition for their search engine.

Before Google implemented this new feature, Google searches were hidden. Google talked about it on their blog, saying that they haven’t transferred the meaning of queries to others. The company explained that searching for something, there won’t be any additional results from the first search. Instead, Google will take note of the most common keyword used in a particular search to drum up a typical result that isn’t relevant or personalized to something a user searched for.

In short, users on Google can follow up on searches like King Kong SEO reviews and the like, without having to start over from scratch.

Google Search Product Manager Bobby Weber issued a blog post, giving an example. For users that search for movies like The Polar Express or A Christmas Story, Google will take note of what they searched for, and then put up related movies to help people find the right selection better.

On top of Google’s web page, relevant searches will be displayed in order for people to find titles similar to the ones they originally searched for.

 

Posted in Digital Marketing, Tech, Tips

October 24th, 2020 by DonnaRLuce

Online advertising, with its many videos and king kong advertising reviews, is big business. So when a major player makes an announcement, people take notice.

Naturally, a lot of people took notice when Google announced that they’ll be increasing the cost of advertising on their platform to cover the costs of new digital services taxes that have been implemented across Europe.

Google announced that starting November 1, advertising prices will go up by 2% in the UK, and 5% in Austria and Turkey, to compensate for the new levies put in place in those countries.

Google issued a statement on the matter, saying that they added Regulatory Operating Costs due to the costs and processing needed to comply with regulations in Turkey. Meanwhile, in Austria and the UK, the new digital services tax (DST) free is being implemented in response to the digital services taxes in these countries.

The tech giant stated that digital service taxes make digital advertising more expensive, something that would be bad for people invested in king kong advertising reviews and the like. They note that these kinds of increases typically end up on the customer, and they will continue paying their dues while encouraging national governments to focus on international tax reform.

The UK introduced the Digital Services Tax back in July 2019, intending to ensure social media platforms and search engines pay their due.

The tax came into effect on April 1, 2020, and charges any company that makes more than £25mn revenue in the UK, along with £500mn worldwide sales, 2%. The UK government hopes to bring in £500mn annually.

 

Posted in Digital Marketing, Reviews, Tips

October 22nd, 2020 by DonnaRLuce

Ratings and reviews like king kong marketing reviews are the greatest sources of discovery and conversion. A trusted recommendation from a customer in the form of reviews and star ratings carries more weight than traditional advertisements.

However, reviews in the competitive landscape of IOS and Android are completely different. The mobile app ratings and reviews will depend on which app store they are competing in. From 2018 to 2019, the volume of star ratings in IOS apps grew by 158% while Android star ratings only increased by 44%.

Having an in-app rating prompt has made a big difference is encouraging ratings. In 2018, publishers have reset their apps all-time ratings and reviews which suddenly directed the average numbers down. More apps were published in the market in 2018 which dragged the averages down and then moved up in 2019.

In 2018, Apple removed apps from the App Store at an astonishing rate and then Apple started rebuilding in 2019 which potentially contributed to the increase in star ratings. Generally, there has always been more reviews on the Android Store because of the demographic differences of their customer base. Most of the users are younger and feel more involved and critical. Younger people have grown in the digital age and are used to writing all types of feedback.

For a digital agency, king kong marketing reviews are not just vanity metrics because they have serious effects on brand recognition and conversions. The opportunity of gaining more positive reviews is not ignored but encouraged by providing customers with quality service.

Posted in Android, Digital Marketing, Reviews, Tips

October 22nd, 2020 by DonnaRLuce

It is very likely for customers who were satisfied with the digital agency’s services to leave positive king kong agency reviews online to influence other consumers. Maximizing the reach of positive reviews on review platforms and the website itself is a win-win situation for all businesses. Many customers also appreciate seeing their reviews being shared on a website as a powerful social proof.

AWS has introduced Code Guru, a new machine learning-based service that will automate code reviews and determine the most expensive line of code. The basis will be the data that the company has gathered from the code reviews that it has done internally.

Developers will write code and add Code Guru to pull in requests. Code Guru has used its knowledge of Amazon reviews and 10,000 open-source projects to check for issues and then comments on the pull requests as necessary. Aside from being able to identify issues, remediations will be suggested and links offered to the relevant documentation.

Encoded in Code guru are some of the best practices of AWS like finding concurrency issues, wrong handling of resources, and input validation issues. AWS and Amazon’s consumer’s side have used the profiler part of Code Guru to find the most expensive line of code over the past years. As a result, teams were able to increase their CPU utilization by more than 325% at 36% lower costs.

While king kong agency reviews are undeniably important for the digital agency, they benefit more from reviews that are posted on highly trusted platforms. The opinions become more credible because reviews are monitored properly.

Posted in Digital Marketing, Reviews, Service, Technology, Tips

September 19th, 2020 by DonnaRLuce

COVID-19 hit a lot of industries and institutions across the world pretty hard, with many having to adopt notable changes in order to adapt. Industries like digital advertising, with its king kong marketing reviews and the like, have gained traction in spite of current global conditions. Others haven’t been as lucky.

Educational institutions in the US have been working on getting students to apply and enrol, and have turned to digital marketing’s increasing clout for that, according to a report from Kivvit, a communications and marketing firm.

Kivvit’s higher ed research team published Higher Education Digital Advertising Trends in the Age of COVID-19 earlier in June 2020, which took a look at the social media advertising done by 416 of the US’s higher education institutions between the 12th of March and the 19th of May. Data was provided by digital advertising tracking firm Pathmatics, and the review also analysed data and content from the advertisement campaigns. Kivvit then used their internal ad performance measurements in order to see what the major ideas and themes were behind the educational institutions’ campaigns.

Kivvit Chief Innovation Officer Zach Silber says that the amount that universities were spending on digital advertising was something that was really noteworthy for them, as a lot of them seem to have opted to embrace digital advertising to make the most of online learning during shutdowns.

The research team noted Western Governors University, a private online university, as one of the biggest examples. The institution nearly quadrupled its Facebook ad expenditures over the course of a year, which is a clear indicator of a strategy.

Higher ed Facebook ad expenditure went up by 7%, compared to the prior year, in the 10-week period studied by the report, with US’s educational institutions spending a total of about $55 million. Average Facebook ad expenditure sat at $131,402 per institution, amounting to an approximate monthly cost of $54,000. Private online universities accounted for the largest increases.

Brick-and-mortar schools also boosted their ad expenditures, with University of Florida, and Purdue promoting their online programs, while UC Berkeley and MIT promoted online tech courses.

Public institutions didn’t up their ad expenditures that much, but they still upped by about the same rate (21%) as the private institutions.

Silber says that the key for institutions is to consider things like king kong marketing reviews; how the people see them and their offerings. Visibility, he notes is the key, and educational institutions need to keep that in mind.

 

Posted in Business, Digital Marketing, Technology, Tips